A headless Shopify site for natural wool bedding.
Floks
- [ Web Design ]
- [ Headless Build ]
Hey Girls is on a mission to end period poverty in the UK. Since launching in 2018, they've donated more than 50 million period products, worked with 400+ community partners, and reinvested 100% of their profits back into their mission.
- Photography
- Hey Girls
The challenge
Hey Girls had grown significantly, but their website hadn't grown with them.
WooCommerce had worked well initially, but managing the site had become increasingly time-consuming. New campaigns and product launches often needed technical workarounds, and simple changes relied on developer support, which was unsustainable.
They needed a platform that would:
- Be easier for the team to manage themselves
- Make campaigns and content quicker to launch
- Support both consumer and B2B growth
- Give different audiences a clearer journey
- Reduce the amount of manual work behind the scenes
The result
Hey Girls now has a digital platform built around the way the business works.
For consumers: a simpler shopping experience across pads, tampons, cups, kits and reusable products, including Subscribe & Save.
For businesses: a dedicated B2B journey for workplaces, education, public sector organisations and distributors.
For the community: a clearer view of Hey Girls' impact and the organisations it works with.
And, importantly, the Hey Girls team can now make changes themselves without needing a developer every time.
The new platform gives them a much stronger foundation for campaigns, content and future growth.
- Photography
- Hey Girls
What's next?
We're now continuing to work with Hey Girls as part of their marketing and creative team, including a three-month B2B marketing programme.
That's what a good transformation looks like: build something useful, make it easy to run, then help it grow.
“Three of Us feels like an extension of our team, not an external supplier. They've taken the time to genuinely understand the Hey Girls brand and our tone of voice, and it shows in every piece of work they produce.”
If you're an established brand looking for a growth partner for the long run, we'd love to hear from you.
Ready to grow?
Work
More work
Frequently Asked Questions
No. We're an embedded growth partner, so the site is usually where we start, not where we stop. Most of our website clients stay with us for paid media, email and ongoing website improvements.
Headless means the shop (Shopify) and the site your customers see are built separately. That gives you more freedom over design, speed and features like configurators and quizzes. Not every brand needs one, and we'll tell you honestly if a standard Shopify theme will do the job.
Most builds take 20–25 weeks from kick-off to launch, depending on the size of the catalogue and how much content and integration is involved. We'll agree a timeline with you before we start.
Not if the migration is done properly. We map and redirect every old URL so the rankings you've built carry over to the new site.
Yes. We build so your team can manage products, content, banners and campaigns without calling a developer, and we stay on hand for anything bigger.