Conversion

Floks' conversion rate rose 15% in 2026 compared with the year before

We design and build websites around how your customers actually shop, then keep improving them long after launch.

A smiling woman sitting up in bed among white Floks bedding
A phone showing the Floks wool bedding page, in striped light

What we do

Design & Development

We do the design and development together, so what gets designed is exactly what gets built. We know what the best ecommerce sites get right and bring it to yours. That might be a new Shopify theme, a headless build or small, tested changes to the site you already have.

  • Web Design

    We design every page to look like your brand and sell like a shop, with clear navigation and product pages that answer your customers' questions. Some people shop on their phone and others on a laptop, so we design for both.

    • UX/UI
    • Responsive
    • Brand

  • Shopify Development

    We build new Shopify themes or work with the one you already have. We keep the code clean so pages load quickly, and set things up so your team can make everyday updates themselves.

    • Themes
    • Liquid
    • Performance

  • Headless & Custom Builds

    Some brands outgrow a standard theme. We can build a headless storefront for more freedom over design and speed, or custom apps that connect your site to the tools you already use.

    • Headless
    • Apps
    • Integrations

  • Optimisation

    We keep working on your site after it goes live, making small changes and measuring how each one performs. If something doesn't help, we change it back and try something else.

    • Testing
    • Measurement
    • Design updates

If you're an established brand looking for a growth partner for the long run, we'd love to hear from you.

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Frequently Asked Questions

  • Whatever suits your brand best. We do a lot of work on Shopify, from bespoke themes to fully headless builds, and we also work with other platforms. If you need something more bespoke, we can build a fully custom site from the ground up.

  • Often you won’t need a rebuild. We’ll start by looking at how your current site performs and where people drop off. Then we focus on the changes that will make the biggest difference first.

  • Usually somewhere between 8 and 16 weeks from kick-off to launch, depending on what’s involved. We’ll give you a clear timeline before we start, so you know what’s happening and when.

  • A headless site separates your Shopify backend from the storefront your customers see, which gives you more freedom over design and speed. Most brands don't need it, and we'll tell you if you do.

  • We stay on as part of your team, making regular design and development improvements so the site keeps getting better as your brand grows.

  • We look at how people really use your site, where they get stuck and what stops them buying. Then we test changes where we can, so every improvement is backed by data.