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Analytics
Successful paid media campaigns are about creating meaningful connections with customers. Our approach combines the strengths of different advertising platforms to build a cohesive strategy that works across the entire customer journey.
How healthy is your customer base?
We’re big believers in customer centricity. Our Customer Base Audit will give you insights into the health of your customer base, and become the basis of your acquisition, retention and development strategies.
Who are your best customers?
Know who your most valuable customers are and their characteristics. Personalise your messaging and increase customer lifetime value. Try to retain low-value customers, but only for the right price.
What customers should you target?
Segment your customers based on purchase behaviour and tailor your communications. RFM segmentation allows you to personalise your email campaigns based on their value and loyalty.
Which products drive growth?
Identify the products that drive long term loyalty and promote them to new customers with similar characteristics. Understand correlations between different products and cross sell with precision.
Aquisition
Cohort your customers across your channels to understand your retention rates and make decisions on marketing spend. Decide whether to spend more time on creating content to acquire new customers, or spend more on paid traffic.
Retention
Figure out what your customers want to buy next and present it to them at the right time. Know your most popular product and understand what customers purchase with it. Understand how long it takes customers to purchase again and nail the timing for newly acquired customers.
Development
Send insights to Klaviyo or Mailchimp to trigger email campaigns and flows. Set-up triggers to increase purchase frequency across your customer base. Increasing purchase frequency is a key driver of long-term growth.
